shopper journey | Leading Lights

Rick Kenney

Nov 2, 20233 min read

Is DTC commerce culture killing conversion

DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.

Rick Kenney

Jul 29, 20222 min read

The Best of Benchmarks have arrived.

The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.

Rick Kenney

Mar 11, 20226 min read

Anatomy of the Shopper Journey

The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'

Jenn MacFarlane

Mar 7, 20222 min read

On the Mark: No Mo(bile) Excuses and Members Only

February's best of benchmarks spans the lifecycle from the on-site journey (and mobile's failings) to the power of subscription.