Conversion Rate | Leading Lights

Rick Kenney

Nov 2, 20233 min read

Is DTC commerce culture killing conversion

DTC commerce culture has changed. Risk-taking - and with it, innovation - have been all but extinguished.

Rick Kenney

Sep 20, 20233 min read

Insights Retro - 2023 Q3 - Commerce in transition

Sunsets here on the east coast are already beating 7pm local time, and summer officially concludes across the Northern Hemisphere this...

Rick Kenney

Jul 29, 20222 min read

The Best of Benchmarks have arrived.

The best of benchmarks for the first half of this year are here. Here are the metrics that are shaping eCommerce, Marketing, and Service.

Rick Kenney

Mar 11, 20226 min read

Anatomy of the Shopper Journey

The shopper journey is truly a winding one, fraught with twists and turns. This anatomy of the journey provides a view of 'how am I doing?'

Rick Kenney

Oct 15, 20212 min read

S.O.S: Save One Second

Speed is a gift. Three gifts, actually. Here's the value of saving one second.

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