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Jenn MacFarlane
Feb 13, 20222 min read
On the Mark: Mr Brightside meets the Beastie Boys, January’s Hits, Disc 2
January’s first batch of hits shared a rather dire industry perspective - vanishing traffic growth, rising acquisition costs, and...
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Rick Kenney
Feb 7, 20223 min read
On The Mark: From Stills to Swift, January's Hits, Disc 1
January's true stories of what’s happening across digital, from ecommerce traffic, to acquisition costs, over to customer service.
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Jenn MacFarlane
Jan 31, 20222 min read
Checking in on Checkout
It's time to embrace checkout as a big part of your ecommerce optimization efforts. Here's why.
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Rick Kenney
Jan 12, 20222 min read
Benchmark Best of... Optimization
2021's best benchmarks focused on optimizing the shopping experience.
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Rick Kenney
Jan 7, 20222 min read
Benchmark Best of... Traffic
Rounding up some of the most compelling and innovative benchmarks shining the light on helping retailers attract shoppers.
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Rick Kenney
Jan 4, 20222 min read
Benchmark Best of... Customer Experience
2021's best benchmarks around the - admittedly - amorphous topic of 'customer experience.'
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Rick Kenney
Oct 15, 20212 min read
S.O.S: Save One Second
Speed is a gift. Three gifts, actually. Here's the value of saving one second.
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Rick Kenney
Oct 4, 20212 min read
Focus on... Seller Lifetime Value
Lifetime value isn't just for customers. Introducing SELLER lifetime value.
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Rick Kenney
Aug 24, 20212 min read
Q2’s Hiccup Masked Digital’s Heavy Hint
After stacking quarter upon quarter of mega growth since the pandemic Q2 2021 raised some eyebrows. With digital sales up 9.3%, execs...
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Rick Kenney
Aug 19, 20213 min read
Getting to know your Anonymous Shoppers
As third party cookies have crumbled, marketers have set their sights (and sites) on first-party data. Putting real customer activity to...
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Rick Kenney
Aug 12, 20213 min read
Focus on... Marketplace Sellers
The growth of retail marketplaces has been well documented. We all appreciate the massive scale (and continual growth) of Amazon, with...
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Rick Kenney
Aug 4, 20212 min read
Customer Value… on the Mark
DTC’s breakout year delivered scads of new shoppers. The pandemic induced a digital-only shopping season where brands and retailers knew...
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Rick Kenney
Jul 25, 20212 min read
Focus on... Marketplace Growth
As we’ve emerged from the pandemic-induced digital-only era, the new retailing reality has crystallized. Marketplace heavyweights --...
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Rick Kenney
Jul 19, 20212 min read
Focus on ... Customer-Centric KPIs
Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring...
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Rick Kenney
Jul 19, 20212 min read
Cleaning Up SaaS Content Pollution
So far today, I’ve interacted with more than a dozen SaaS tools. From Asana to Canva, Hubspot to Wistia, my work day, and yours too, is...
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